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Describe Google Ads- Google Ads is a platform for paid advertising that operates under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad.

Google Ads are a successful technique to attract qualified visitors, or good-fit clients, to your company who are looking for the goods and services you provide. You may improve in-store traffic, increase phone calls to your business, and increase internet traffic using Google Ads.


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With Google Ads, you can make and distribute strategic advertisements to your target market on desktop and mobile devices. As a consequence, when your target clients are searching for goods and services like yours, your company will appear on the search engine results page (SERP).

You may design and distribute strategically scheduled adverts to your target audience with Google Ads (on desktop and mobile). Your company will therefore appear on the search engine results page (SERP) when your target clients use Google Search or Google Maps to browse for goods and services similar to yours.

In this method, your advertisement gets seen by your target market at the right time.

Recall that the platform's ads can also appear on YouTube, Blogger, and the Google Display Network.

Over time, Google Ads will also assist you in analyzing and improving those advertisements to reach more people and enable your company to accomplish all of its sponsored campaign objectives.

In addition, regardless of the size of your

You may also modify your advertisements to fit your budget regardless of the size of your company or the resources you have at your disposal. You can keep under your monthly budget with the help of the Google Ads tool, and you may even suspend or discontinue your ad expenditure at any moment.

Moving on to a more pressing concern, are Google Ads actually effective? Let's look at some facts to help us respond to this:

The click-through rate for Google Ads is over 2%.
180 million impressions from display advertising are generated per month.
Paid advertising on Google receive 65% of clicks from customers who are ready to buy.
43% of buyers make a purchase after seeing an advertisement on YouTube.

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