Youtube Ads Guide: How to Create Ads on Youtube for Beginners- For those of you who are active Youtube users, you must be familiar with the term Youtube ads. Youtube ads are YouTube's advertising features. As we know, Youtube is one of the most widely used social media.Therefore, many are finding out how to create ads on Youtube with Youtube ads. For those of you who want to try advertising, just read the explanation until the end!
What are Youtube Ads?
Youtube ads is one of Youtube's services to create ads. This feature is intended for Youtube channel owners or brands who want to promote their products.
Surely you often see ads that suddenly appear in the middle of the video, right? That's an ad made via Youtube ads. Currently, many brands are using Youtube ads as a promotional strategy for their business, because Youtube ads have many advantages. Among them is being able to determine the target audience specifically.
Advertising of course there are costs to be paid. Although paid, Youtube ads have an advantage, namely that you only need to pay for ads that are watched to the end by the audience. If they skip the ad, it will not be included in the bill of payment. If you look further, the types of ads on Youtube have different types, not just one. So how many types of Youtube ads are there?
Types of Youtube Ads
Here are several types of Youtube ads that are available on this service. The following forms of Youtube ads are the most frequently used. The first form of advertising is skippable in-stream ads. This type of Youtube ad almost everyone has seen. As the name suggests, this ad video can be skipped by viewers.
These ads usually appear at the beginning of the video before being watched with a minimum duration of 12 seconds and a maximum of 3 minutes. If the ad video is viewed for more than 30 seconds or until it's finished, that's when you are charged a payment or PPC (pay per click).
Non-Skippable Ads
Contrary to before, this type of Youtube Ads cannot be skipped by viewers. So they can see the ad in full until it's finished. Therefore, make sure you make the ad the maximum, so that the audience can be interested, and the content of the ad is conveyed.
Non-skippable ads are further divided into several types, including the following.
Pre-roll Ads: these ads appear before the content starts, with a duration of 15-20 seconds only.
Mid-roll Ads: these ads appear mid-content or 10 minutes after starting, with a duration of 10-20 seconds as well.
Bumper Ads: ads that appear at the beginning, middle, or end of a video with a duration of only 6 seconds.
Discovery Ads
The next type of Youtube Ads is discovery ads which were previously called in-display ads.
This form of advertising does not only appear in one place, but in three different places. Namely on the search results page, Youtube homepage and below the video that was currently being watched.
Non-Video Ads
The last is the type of non-video ads. As the name suggests, this type of ad doesn't need to use videos. Non-video ads will usually appear in the form of text, images or cards.
Therefore, non-video ads are further divided into several types, which are as follows.
Sponsored Card Ads:
This type of ad will appear in the form of an image when the viewer clicks on the “i” icon in the right corner of the video. After that the audience will be taken to your YouTube channel or video.
Overlay Ads:
these ads are text that appears in the middle of the video. The text is in a transparent box. When clicked, the viewer will be taken to the site that you set earlier.
Display Ads:
unlike before, this ad is only an image. If clicked, the audience will also be taken to the site or landing page.
Now that you know what types of Youtube ads are, then it's your turn to find out how to create ads on Youtube ads. Like how, see the following steps
How to Create Ads on Youtube Ads
After knowing what the types of ads are, it's time to create your own Youtube ads. It doesn't take long, here are the steps on how to create ads on Youtube.
1. Upload Videos on Your Channel
The first step is to upload the video to your Youtube channel. To make an ad, of course, you need a video first. Make sure you've made the video to its full potential to help attract viewers.
If so, don't forget to enter an interesting title, insert keywords and provide a detailed description of the video.
2. Create Ads with Google Ads Account
The next step is to create an ad through Google Ads. Therefore, for those of you who don't have a Google Ads account, create one first.
Next you will be asked to choose the purpose of making Youtube ads. There are several objectives contained in Google Ads, including such as.
Sales
Leads
Website traffic
Product and brand consideration
Brand awareness
App promotion
Local store visits and promotions
Next, choose between display or video. Then select Continue.
If you have, a page appears to choose the type of ad. Between the two columns below select the type you need, then click Continue.
3. Complete the Ad Parameters
After selecting continue, then the display appears as below. Here you have to complete some ad parameters.
The advertising parameters themselves are divided into several types, namely as follows:
Campaign name: you can write the name of the ad that you are creating.
Bid strategy: is a YouTube ad bid strategy that is subdivided into several. For example, such as CPM (price paid per 1000 impressions), maximum CPV (pay according to the number of impressions), target CPA (pay according to the audience who clicks on the ad).
Budget: enter the amount of the budget for the ad to be created.
Networks: places where ads will be shown. Discovery only (on the search page), all of Youtube (in search results, homepage and channel), display network (appears on display network and Youtube affiliate website).
Location: the location where the ad will be shown according to the target audience. For example all countries, only Indonesia or more specific locations.
Language: the language used in the advertisement.
Inventory type: excluded content. Choose standard if you don't need special settings.
4. Define Your Target Audience
After the ad parameters are completed, the next step is to determine the target audience for the ad. Why should it be completed, so that the ad can be delivered to the right audience.
The first target you need to set is demographics. Here you have to determine from gender, age, parental status to income. Check what you think is appropriate for the ad.
The second is to determine the keywords you are aiming for, you can enter keywords that match the topic and target audience. In addition, you can also enter related websites.
After adding keywords, then select several topics related to advertising. These ads will appear on the topics you choose now.
5. Connect Google Ads with Youtube Channels
If you have filled in your target audience, the last step is to create Youtube ads, which is to connect Google ads with your channel. On the page below, enter the Youtube video link that you uploaded earlier.
After entering the video link, then a preview of the ad will appear as follows. However, there are several fields that you must fill in again such as the final URL, display URL and tick the CTA section.
If everything is filled in, scroll down and click Create Campaign to start releasing your Youtube ads. Until here the ad creation is complete.
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