Wartakita- How to Use Semrush to Improve Website Performance
Every marketing effort related to website and blog content must rely on Semrush. Therefore, you must know how to use Semrush to make your content more interesting.
Semrush is a tool with many functions, from keywords research, site analysis, site audit, backlink analysis, competitors research, to traffic analysis.
There are several types of toolkits in Semrush that can be used as needed.
Well, below Glints has prepared a summary for you. Check out the full details below, OK!
How to Use Semrush
1. Website optimization with data from SEO Dashboard
You can access the SEO Dashboard by:
hover over Navigation menu > Click SEO Dashboard
Then the display below will appear.
On this page, you will see many reports related to the performance of your website.
This includes data matrix results from organic research, position tracking, traffic analytics, site audits, backlink analytics, backlink audits, and on-page SEO checkers.
With this information, you can decide what issues should be immediately written and published on the website.
In addition, you know the weaknesses and strengths of your competitors and help you make the optimization strategy.
2. Analyze competitors' strengths and weaknesses
The SEO Dashboard does have a lot of data, but as reported by the Semrush page, you still need further analysis to make it more leverage.
Therefore, you need Competitive Research Tools.
Competitive Research Tools consist of Domain Overview, Organic Research, Keyword Gap, and Backlink Gap.
The first thing to pay attention to in Competitive Research Tools is the domain overview.
hover over Navigation menu > Click Domain Overview
Quoted from Mavenwit, through the domain overview you get a lot of helpful data, as well as competitor website traffic metrics.
So, you can know which areas are your strengths and competitors' weaknesses that you can take advantage of.
3. Comparing website traffic with competitors
To get a clearer and detailed picture, you can also compare competitor website traffic through Traffic Analytics.
Through this Traffic Analytics, you can compare traffic with more than 3 competitors.
on Navigation menu > Click Traffic Analytics
Then the display below will appear:
4. Knowing the top keywords from organic research
Organic research is one of the contributors to website traffic.
Semrush competitor analysis provides details from organic research on competitor websites.
Examples such as how much organic research they get and what keywords they use to get traffic.
Access Organic Research data by:
hover over Navigation menu > Click Organic Research
Each graph depicts organic research data from ranking to the top keywords used, as shown below.
5. Knowing the keyword gap and optimizing SEO strategy
One of the most useful SEO tools from Semrush is the keyword gap.
This feature of Semrush can help you find game-changer keywords by comparing keyword profiles of more than 5 competitors.
The trick is:
hover over Navigation menu > Click Keyword Gap
enter the domain and select the type of keyword ranking (organic, paid or PLA) that you will compare and analyze
After that a report will appear of the top keyword opportunities on each website, the most common keywords, and much more.
6. Plan your link building strategy better
Semrush has a backlink gap feature that is used to compare the backlink profiles of more than 5 competitor websites at once.
The method:
Click Backlink Gap on the Navigator menu
enter domain
After that Semrush will filter and load all referring domains on each website.
This will help you identify link building gaps between your website and competitors, as well as provide data for building a better strategy.
Having the right backlinks is very important because it will bring a lot of traffic to the website.
7. Optimizing keyword research with keyword overview
Keyword research is the process of getting the most effective keywords.
Every traffic that enters the website for the first time, begins with keywords in search engines like Google for example.
It is important for us to find effective and not too competitive keywords so there is not much competition.
Effective keywords will bring traffic and improve website performance. This is a crucial point of SEO.
Semrush has a keyword overview that is used to search for keywords in their database.
How to use the Semrush keyword overview is:
Click Keyword Overview in the Navigator menu
Enter the keyword you want to search for in the Search Bar
click Search
After entering the keyword, you will get a search
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