Wartakita - It's working with YouTube Shorts. Todd Sherman is certain about that. Sherman, the product manager for YouTube's short-form, endless-scrolling TikTok rival, is quick to cite the figures: Shorts has 1.5 billion monthly users who watch 30 billion videos on the platform. And those figures were from the start of the year, he adds. "Since then, things have developed." Everything appears to be on the upswing: creators are making money, viewers are tuning in.
Now that it's becoming more and more obvious that vertical scrolling like on TikTok is a part of the future of video and that Shorts appears to be a likely part of that future, the real challenge confronting YouTube is how Shorts really fits in. Already so much more than just a video sharing website,
For instance, YouTube is adding Shorts to its TV applications this week, allowing you to view the little videos from the convenience of your sofa. On the one hand, this is a very reasonable concept given that YouTube TV viewing is popular and shorts is a rapidly expanding content genre. Everyone benefits, right? However, because to the rapid tools for editing and remixing videos, the in-app camera, and even the vertical orientation and swipe-scrolling feed, short-form video in the TikTok/Shorts/Reels age is so strongly linked to smartphones.
All of it has to be adjusted by the YouTube staff for the bigger screen. As a result, even straightforward choices, like whether or not to loop Shorts when watching them on TV, rapidly become complex. Think, I
The Shorts UI that YouTube included a version that resembled a side-scrolling queue of Shorts videos, with each film playing as the line tested from right to left. Another was quite straightforward: all that was on the screen was the video. The group ultimately decided to display the video in the center of the screen along with like and hate buttons and details about the sound and producer of the video. But they continue to loop and scroll vertically. right now.
Because it nearly completely defeats the purpose of bringing landscape video to the phone, Sherman claims that the UI issues are "definitely non-trivial." There is still plenty to learn, according to him, about how viewers want to interact with short-form video on their TVs, how those films should appear, and even whether or not
The YouTube app has several challenges when it comes to shorts in general. The short-form videos were first viewed mostly like any other video and were placed into recommendations and producers' shelves. More recently, YouTube moved Shorts to their own tab in the app and their own section of creators' channel pages. This didn't really work; the YouTube subreddit is full of people building Chrome extensions and scripts to automatically remove Shorts, and they just don't seem to belong next to what the company now calls "longform YouTube." The YouTube experience still heavily promotes short-form content, but it is now seen as a different entity.
But for Shorts to function, YouTube must be integrated with it. Sherman says, "If you're viewing a short-form video,
In a very ambitious implementation of what Sherman is describing, Shorts may one day replace the YouTube homepage as a more immersive, interactive method to browse content that then naturally guides you around the rest of the website. YouTube views Shorts as a doorway into YouTube, much how TikTok is constructing a music app to assist fans in moving from popular clip to complete album. Sherman appears to be both intrigued by and frightened of this concept, but he mostly believes that it is too early to know anything for certain. "We are on this frontier, staring out at something that nobody has really nailed," the speaker said.
The possibility for YouTube in practically every area is the same: to learn how to create a fantastic gaming or music channel.
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